Pump.fun overhauls creator fees as token launches hit highest daily count since September

Solana memecoin launchpad Pump.fun is rolling out changes to its creator-fee system after concluding that existing incentives were misaligned with the platform’s long-term market health.

In his first X post in over two months, co-founder Alon Cohen said creator fees introduced under Dynamic Fees V1 last year succeeded in attracting new builders and driving a surge in onchain activity, but failed to meaningfully change behavior among the average memecoin deployer.

“Creator fees may have skewed incentives toward low-risk coin creation instead of high-risk trading,” Cohen wrote, adding that traders are “the lifeblood of the platform.”

Dynamic Fees V1 was introduced in September as part of Project Ascend, a broad update aimed at increasing creator earnings without raising fees uniformly across the platform. The model used tiered fees based on market capitalization, lowering creator fees as tokens grew larger in an effort to balance sustainability for projects with long-term trader participation.

Now Pump.fun is following up with the first of what it says will be a series of updates, unveiling creator fee sharing, a feature that allows teams to split fees across up to 10 wallets, transfer coin ownership, and revoke update authority. Under the new system, creators and CTO admins can also assign specific fee percentages post-launch.

Token launch spike

The changes come amid a renewed spike in activity on the platform. According to The Block’s data, nearly 30,000 tokens launched on Pump.fun on Tuesday, the highest daily total since mid-September.

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Cohen said future iterations will take a “market-based approach,” allowing traders, rather than deployers, to determine whether a token narrative warrants creator fees at all.

He also added that more changes are coming as Pump.fun looks to rebalance incentives heading into 2026.