Animoca Brands invests in AVAX token, aims to expand Avalanche in Asia and Middle East
Quick Take
- Animoca Brands has made an investment in the AVAX token and entered a strategic partnership with Ava Labs to grow the Avalanche ecosystem.
- The partnership will focus on deploying capital, product integrations, and advisory support, initially targeting growth in Asia and the Middle East.
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Animoca Brands said it has invested in AVAX, the native token of the Avalanche blockchain, and partnered with Ava Labs, the network's developer, to grow the Avalanche ecosystem.
An Animoca Brands spokesperson declined to disclose the size and other terms of the investment when asked. The partnership will focus on deploying capital, exploring product integrations, and providing advisory support to projects building on Avalanche, particularly in areas such as real-world assets tokenization, entertainment, and digital identity.
The initial growth focus will be on Asia and the Middle East, where Animoca Brands said it has established regional infrastructure and institutional relationships that Avalanche-based projects can leverage for commercial deployment.
"Avalanche combines scalable subnet architecture with EVM [Ethereum Virtual Machine] compatibility, which makes it particularly well suited for sovereign and institutional deployments — areas where we see growing demand globally," said Omar Elassar, head of global strategic partnerships and managing director for Middle East at Animoca Brands. "Our initial focus will be on identity integrations and RWA tokenization, but our broader goal is supporting builders within the Avalanche ecosystem and boosting its adoption."
An Avalanche subnet is a sovereign network that defines its own rules regarding membership and token economics. These are customized Layer 1 blockchains or application-specific blockchains that leverage the Avalanche consensus mechanism to achieve high throughput and fast transaction finality.
Avalanche’s ecosystem remains smaller than leading blockchains such as Ethereum and Solana. Avalanche's total value locked is less than $1 billion, compared with Ethereum's nearly $57 billion and Solana's over $7 billion, according to The Block's Data Dashboard.
Avalanche's AVAX token is currently trading at around $9.55, down about 4.5% over the past 24 hours, according to The Block's AVAX price page. The token is ranked the 26th-largest cryptocurrency with a market capitalization of over $4.1 billion.
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